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25 SaaS Blog Promotion Tactics that Work in 2020

Updated: Nov 28, 2021

Many writers are poor marketers.

It’s an unfortunate fact given that growing and connecting with your readership is half the fun of putting content into the world.

Finding readers is perhaps even harder for businesses, who often write about technical subjects that friends and family don’t care about. It begs the hard question: How do you make sure the right people find your blog posts?

Fortunately, promoting your blog online doesn’t have to be challenging. When you know where your target readers spend their time, all you have to do is click Share. I’ve compiled this list of distribution channels to take the work out of blog promotion.

Some of these points are obvious. Hopefully others will equip you with new promotional practices to add to your repertoire.

Before you click publish

1. Create teaser posts

Write a post to your social media followers that says something like this:

“I’m really excited about an article I’m writing about _____. What are some questions you have about that topic that I can try to answer in the blog?”

Get early interest in your blog before it’s even finished. Keep track of all the people who like, comment, or share the short teaser content. As soon as your post goes live, you can direct message it to everyone who showed interest to make sure they don’t miss it.

2. Get others to weigh in

Writing a journalism-style piece? Interview some experts in your field. You’d be surprised how many people are willing to give you a few quick comments for your article when you ask.

When the article is published, tag the featured interviewees in the shared post on social media. Many people will happily spread the article with their personal networks.

3. Become a contributing writer to Medium publications

Contact a handful of your favorite topical publications on Medium. Ask their editors if you can be added as a contributing writer.

Sometimes all a publication needs to see is some of your past writing. If your content is good and relevant, they may give you permission to suggest articles for consideration.

(More on this in point #23.)

4. Optimize for virality

Even today, many bloggers spend hours fine tuning an article, only to publish their content with the first title that comes to mind.

Next to publishing high-quality, share-worthy content, creating a click-batey title is one of the most important steps you can take to make your article get more shares and clicks.

Think of at least 5 potential titles for the post. Have a colleague or fellow writer come up with additional titles. If you have access to a team, run all the titles by your team to vote on their favorite title (or present additional options).

Publish using the most popular title.

5. Optimize for search

SEO is a big topic —