• Alexander Lewis

25 SaaS Blog Promotion Tactics that Work in 2020

Updated: 6 days ago

Many writers are poor marketers.

It’s an unfortunate fact given that growing and connecting with your readership is half the fun of putting content into the world.

Finding readers is perhaps even harder for businesses, who often write about technical subjects that friends and family don’t care about. It begs the hard question: How do you make sure the right people find your blog posts?

Fortunately, promoting your blog online doesn’t have to be challenging. When you know where your target readers spend their time, all you have to do is click Share. I’ve compiled this list of distribution channels to take the work out of blog promotion.

Some of these points are obvious. Hopefully others will equip you with new promotional practices to add to your repertoire.

Before you click publish

1. Create teaser posts

Write a post to your social media followers that says something like this:

“I’m really excited about an article I’m writing about _____. What are some questions you have about that topic that I can try to answer in the blog?”

Get early interest in your blog before it’s even finished. Keep track of all the people who like, comment, or share the short teaser content. As soon as your post goes live, you can direct message it to everyone who showed interest to make sure they don’t miss it.

2. Get others to weigh in

Writing a journalism-style piece? Interview some experts in your field. You’d be surprised how many people are willing to give you a few quick comments for your article when you ask.

When the article is published, tag the featured interviewees in the shared post on social media. Many people will happily spread the article with their personal networks.

3. Become a contributing writer to Medium publications

Contact a handful of your favorite topical publications on Medium. Ask their editors if you can be added as a contributing writer.

Sometimes all a publication needs to see is some of your past writing. If your content is good and relevant, they may give you permission to suggest articles for consideration.

(More on this in point #23.)

4. Optimize for virality

Even today, many bloggers spend hours fine tuning an article, only to publish their content with the first title that comes to mind.

Next to publishing high-quality, share-worthy content, creating a click-batey title is one of the most important steps you can take to make your article get more shares and clicks.

Think of at least 5 potential titles for the post. Have a colleague or fellow writer come up with additional titles. If you have access to a team, run all the titles by your team to vote on their favorite title (or present additional options).

Publish using the most popular title.

5. Optimize for search

SEO is a big topic — too big to cover in an article like this.

Suffice it to say, do your keyword research. If you use WordPress, pay attention to recommendations in Yoast.

The foundations of good SEO are to produce high-quality, informative articles, complete with keywords that Google would expect to see in an article like the one you're writing.

For a comprehensive introduction to SEO, I like the Beginner’s Guide to SEO from Moz.

The day your post goes live [fast tactics]

And yes, I had to start with some of the basics. Don’t give me a hard time for listing the obvious distribution channels.

You can skip to point #11 if you don’t want to hear some of the obvious social media points.

6. Share your article on Twitter

Tag anyone you may have written about or interviewed in the article. Use 2 or 3 good hashtags.

After a few days, click to retweet it — give it that last oomph. Use the search bar to look for people who may have shared your article and retweet/like their posts.

7. Share your article on LinkedIn

Again, tag any featured guests. Use some hashtags.

8. Share your article on Facebook

You know the drill: tag your featured guests. Remember to thank your aunt when she leaves a comment.

9. Share your article on Instagram

There are two ways to do this. You can share your article under an image or in your Instagram story. The link, of course, goes in the bio. Some people also enjoy using LinkTree to share multiple links at once.

10. Share your article with your newsletter followers

Another obvious one: share your article with the people who’ve already subscribed to your email list.

11. Send to newsletter curators

Many topical newsletters will curate news that’s going on in their communities. This is an opportunity to get your blog featured in front of a large newsletter following.

If you follow newsletters that regularly showcase the accomplishments of followers, try submitting your article for consideration. I’ve had multiple blog posts picked up by newsletters by simply pitching them to the curator. Often they’re excited to feature your article in the next newsletter, distributing your article to a potentially large audience.

12. Submit your article to Quora Spaces

Quora Spaces are communities on Quora that are organized around specific topics. People follow the Spaces they’re interested in — say, “writing” — and curators select content to show their followers of that Space.

People within the community can recommend articles that curators then choose to share with the group. If you share a good article with a relevant Space, it may get shared to an audience tens of thousands strong.

When your article goes live, simply search for relevant Quora Spaces and share your link with the group. From research to sharing, it can take less than 2 minutes.

Want to go more in-depth? I wrote a full article about