How can we work together?

Refine your SaaS brand voice & tone — and take control of your narrative.

Make it easy for site visitors to take the action that you want them to take.

Design better user experiences

UX writing

  • Write, edit, test, and improve UX copy 

  • Collaborate with designers, PMs, developers & marketers

  • Foster clarity and consistency across your entire brand

Convert more web traffic

Website copy

  • Replace jargon with narrative-driven conversion copy

  • Use real customer language to invoke empathy 

  • Apply time-tested copywriting formulas that draw readers in

Most popular

Get more leads with value-added content that entices your ideal customer.

Get more qualified leads

Whitepapers & ebooks

  • Lead magnet creation:
    research & writing


  • Use conversion copy across landing pages & popups

  • Stay in touch with leads with enticing email follow-ups

Hire us for one-time engagements
or as long-term thought partners

We've worked with dozens of top B2B SaaS brands. Bring us on for short-term consulting and writing, or embed us in your Slack channels for long-term access to our ideas and words.

What our clients say:

"Thanks to her work, we have now doubled the number of customers, thus doubling our income. But this is only the beginning, as more customers will be subscribing later on as a direct impact of the communication campaign.


Thanks a lot, Sarabeth and Lewis Commercial Writing!"


-Dídac Alvarado Carbajo, Rental Ninja

Go more in-depth

UX writing


Find your product/marketing fit

As a freelance UX writer and SaaS brand copywriter, I build style guides that give your team a foundation for your brand's personality and mission. My goal is to nail product/marketing fit so your team can write confidently to promote product lovability. 


As a trained UX designer, my job as a UX writer is to write clear microcopy that helps users easily complete the task at hand. According to Intercom, the best mobile apps use between 30-40% of their screen space to show text. That's potentially a huge portion of your product that might be left to afterthought—created by developers or designers without experience in marketing, writing, or content design. 


Options include:

  • Style guides — including mission statement, vision statement, taglines, brand voice, messaging hierarchies, tone hierarchies, and other specialized internal brand collateral included in a style guide (such as a letter from the CEO or instructions for content localization, etc.)

  • In-app product microcopy — including navigational copy, blank states, error messages, in-app onboarding, confirmation screens, CTAs & buttons, user-visible metadata (page titles and search engine descriptions), transactional emails, in-app user assistance, chatbots, content testing

Range: $3,000+

Next steps

What our clients say:

“Sarabeth is a professional and skilled writer. Pleasant to work with and very helpful to our project. Would not hesitate to hire again for more UX / UI writing projects.”

- Anton Doos, Founder & Developer

Website copy


Turn site visitors into paying customers

The best SaaS websites do more than just list features and benefits. The copy follows a clear logical narrative that guides site visitors toward a desired action.  

According to Nielsen, your website has less than 10 seconds to make a good first impression. Those seconds are your opportunity to make sales, increase leads, and build authority in the mind of your ideal customer. As conversion-focused SaaS copywriters, we use customer language and time-tested persuasive advertising formulas to move site visitors through your sales funnel, all while aligning with your brand voice and tone.

The full process: 

  • Kickoff call to discuss the 30,000ft view: website goals, your audience, most common misconceptions that potential customers have about your product

  • Review mining to collect real pain points and customer language 

  • Conduct competitor and SEO research 

  • Write 5 pages of customer-focused conversion-optimized website copy 

  • Active, clear H1, H2s, H3s + body copy highlighting features and benefits

  • Finally, we deliver the your web copy in a Google doc and jump on a call to explain our design choices

  • Get up to two rounds of revisions to make sure you're thrilled with the results

Range: $7,000-$10,000  |  Timeline: 3-6 weeks  

Next steps

What you can expect:

✓ Customer-centric messaging 

✓ Conversion copy to boost sales 

✓ Informed marketing expertise 

✓ The combined skill of two experienced  SaaS copywriters 

Lead magnets 


Turn visitors into leads and leads into customers 

According to Ring Lead, 85% of B2B marketers say lead gen is their top content marketing goal. Evergreen lead magnets like whitepapers, case studies, ebooks, checklists, templates, and email courses help you build authority while collecting contact information from qualified leads. 


The key to getting the most out of a lead magnet is optimizing the marketing language around it. The persuasiveness of your landing page is just as important as the quality and thoroughness of your content. That's why we help you write copy for the lead magnet and all marketing collateral around it: landing pages, popups, automated emails, and of course, the lead magnet itself.

The full process:

  • Kickoff call to discuss lead magnet topic, goals, and audience

  • Information-gathering, stakeholder & customer interviews (as needed)

  • 500-5,000 words (depending on the type of doc)

  • Full professional design

  • (Addition) Write copy for landing page, popups, and automated emails

  • Up to two rounds of revisions 


Full, done-for-you lead magnet campaigns: Start at $3,000 |  Timeline: 2-4 weeks


  • Case Study Range: $1,000-$1,450  |  Timeline: 2-3 weeks  

  • Whitepaper Range: $5,000-$6,000  |  Timeline: 2-4 weeks

  • Other lead magnets?  Ask us

Next steps

Have a different project in mind?

 Austin, Texas           Book a call 




Lewis Commercial Writing is a full-service SaaS copywriting & UX writing duo providing B2B conversion copywriting based in Austin, Texas.