Let's work together
As full-time consultants, we give you the focus and value of thousands of hours of experience working with SaaS companies famous for their copy.
When you hire us, you’re not getting one freelancer writing in isolation—you're getting a pair of writers trained in UX and conversion copywriting with a track record of getting results for top teams in SaaS, e-commerce, fintech, and emerging technologies.
Curious? Read on.
How we work
Refine your SaaS brand voice & tone — and take control of your narrative.
Make it easy for site visitors to take the action that you want them to take.
Improve your user experience
Write, edit, test, and improve in-product copy
Collaborate with designers, PMs, developers & marketers
Foster clarity and consistency across your entire brand
Get more leads with value-added content that entices your ideal customer.
Get more qualified leads
Whitepapers & ebooks
Lead magnet creation: research & writing
Use conversion copy across landing pages & popups
Stay in touch with leads with enticing email follow-ups
Hire us for one-time engagements
or as long-term thought partners
We've worked with dozens of top B2B SaaS brands.
Bring us on for short-term work, or embed us in Slack for long-term access to our ideas and words.
Sorry, we don't write SEO blog posts or social media content.
(But we're happy to recommend other freelancers to you.)
What our clients say:
"Working with Sarabeth on our brand book and website content was an absolute dream. Her inquisitive, researched, and holistic approach resulted in nothing but lovable, action-driven copy. Can’t wait to watch the leads roll in!"
- Myra Goldie, Chief Marketing Officer, Supernova.io (YC Alum W19)
Go more in-depth
Find your product/marketing fit
As a freelance UX writer and SaaS brand copywriter, I build style guides that give your team a foundation for your brand's personality and mission. My goal is to nail product/marketing fit so your team can write confidently to promote product lovability.
As a trained UX designer, my job as a UX writer is to write clear microcopy that helps users easily complete the task at hand. According to Intercom, the best mobile apps use between 30-40% of their screen space to show text. That's potentially a huge portion of your product that might be left to afterthought—created by developers or designers without experience in marketing, writing, or content design.
In-app product microcopy — including navigational copy, blank states, error messages, in-app onboarding, confirmation screens, CTAs & buttons, user-visible metadata (page titles and search engine descriptions), transactional emails, in-app user assistance, chatbots, content testing
Style guides — including mission statement, vision statement, taglines, brand voice, messaging hierarchies, tone hierarchies, and other specialized internal brand collateral included in a style guide (such as a letter from the CEO or instructions for content localization, etc.)
“Sarabeth is a professional and skilled writer. Pleasant to work with and very helpful to our project. Would not hesitate to hire again for more UX / UI writing projects.”
- Anton Doos, Founder & Developer
Turn site visitors into paying customers
The best SaaS websites do more than just list features and benefits. The copy follows a clear logical narrative that guides site visitors toward a desired action.
According to Nielsen, your website has less than 10 seconds to make a good first impression. Those seconds are your opportunity to make sales, increase leads, and build authority in the mind of your ideal customer. As conversion-focused SaaS copywriters, we use customer language and time-tested persuasive advertising formulas to move site visitors through your sales funnel, all while aligning with your brand voice and tone.
The full process:
Kickoff call to discuss the 30,000ft view: website goals, your audience, most common misconceptions that potential customers have about your product
Review mining to collect real pain points and customer language
Conduct competitor and SEO research
Write 5 pages of customer-focused conversion-optimized website copy
Active, clear H1, H2s, H3s + body copy highlighting features and benefits
Finally, we deliver the your web copy in a Google doc and jump on a call to explain our design choices
Get up to two rounds of revisions to make sure you're thrilled with the results
Range: $7,000-$10,000 | Timeline: 3-6 weeks
"Thanks to her work, we have now doubled the number of customers, thus doubling our income. But this is only the beginning, as more customers will be subscribing later on as a direct impact of the communication campaign.
Thanks a lot, Sarabeth and Lewis Commercial Writing!"
- Dídac Alvarado Carbajo, Rental Ninja
Turn visitors into leads and leads into customers
According to Ring Lead, 85% of B2B marketers say lead gen is their top content marketing goal. Evergreen lead magnets like whitepapers, case studies, ebooks, checklists, templates, and email courses help you build authority while collecting contact information from qualified leads.
The key to getting the most out of a lead magnet is optimizing the marketing language around it. The persuasiveness of your landing page is just as important as the quality and thoroughness of your content. That's why we help you write copy for the lead magnet and all marketing collateral around it: landing pages, popups, automated emails, and of course, the lead magnet itself.
The full process:
Kickoff call to discuss lead magnet topic, goals, and audience
Information-gathering, stakeholder & customer interviews (as needed)
500-5,000 words (depending on the type of doc)
Full professional design
(Addition) Write copy for landing page, popups, and automated emails
Up to two rounds of revisions
Full, done-for-you lead magnet campaigns: Start at $3,000 | Timeline: 2-4 weeks
Case Study Range: $1,000-$1,450 | Timeline: 2-3 weeks
Whitepaper Range: $5,000-$6,000 | Timeline: 2-4 weeks
Other lead magnets? Ask us