Everyone wants to talk about how AI is changing work. I'd rather talk about the things that never change.

There’s a certain voice you see everywhere on the internet. It's empty, airy, and clickbait-y. Some of it is AI. The rest of it might as well be. Your CEO doesn't want to sound like that.

Starting this business has been one of the most fulfilling adventures of my life. How do you celebrate 10 years in business? A new book.