The best and worst thing about social media is that anyone can click publish. You have the most brilliant minds of our time publishing alongside conspiracy theorists, AI bots, and fake gurus. How do you build a reputation as a voice of reason?

Platform is seldom measured in numbers. It’s more useful to think of platform as a barometer for your level of influence and recognized expertise. In a question: Do your words carry impact among the people you care to influence?

Discover the power of “momentum marketing” and how to use social proof, confidence, and enthusiasm to make your executive-led content strategy irresistible. Read more.