I’m in the early research phase of one client book project as I polish the final pages of another. Everyone knows good books require months (often years!) of consistent creative work. But what happens in those months looks a little fuzzy when you’ve never walked through them. Since I’m actively working at both “bookends” of that production process, I wanted to take you behind the scenes. I specialize in narrative-driven executive thought leadership. Translation: I help busine

P&G CEO Shailesh Jejurikar in conversation with The New York Times: AI, brand building, and the future of marketing.

Uncover the storytelling secrets of top executives. Learn where to find brilliant content ideas, build a writing habit, and leverage stories for business success.

Why the best pre-IPO media strategies play the long game.

Everyone wants to talk about how AI is changing work. I'd rather talk about the things that never change.

There’s a certain voice you see everywhere on the internet. It's empty, airy, and clickbait-y. Some of it is AI. The rest of it might as well be. Your CEO doesn't want to sound like that.