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Read my latest articles on Executive-Led Marketing, entrepreneurship, and the craft of writing
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Your CEO Doesn’t Want to Write with “Internet Voice”
There’s a certain voice you see everywhere on the internet. It's empty, airy, and clickbait-y. Some of it is AI. The rest of it might as well be. Your CEO doesn't want to sound like that.
Alexander Lewis
Mar 183 min read


10 Years In Business
Starting this business has been one of the most fulfilling adventures of my life. How do you celebrate 10 years in business? A new book.
Alexander Lewis
Mar 56 min read


How to Build an Executive Thought Leadership Strategy
The business leaders winning today aren’t the ones posting the most. They’re the executives who publish the most original thinking, on the right platforms, with a message that resonates with their intended audience. Read more.
Alexander Lewis
Nov 19, 20257 min read


Publicity as a Social Strategy
The best and worst thing about social media is that anyone can click publish. You have the most brilliant minds of our time publishing alongside conspiracy theorists, AI bots, and fake gurus. How do you build a reputation as a voice of reason?
Alexander Lewis
Oct 1, 20252 min read


You Don’t Need Followers
Platform is seldom measured in numbers. It’s more useful to think of platform as a barometer for your level of influence and recognized expertise. In a question: Do your words carry impact among the people you care to influence?
Alexander Lewis
Sep 25, 20253 min read


Your Content Strategy Needs Momentum
Discover the power of “momentum marketing” and how to use social proof, confidence, and enthusiasm to make your executive-led content strategy irresistible. Read more.
Alexander Lewis
Jul 31, 20253 min read
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