How do you write in someone else’s voice? It’s an awesome question. And one I hear all the time from strangers when they hear what I do...

What words come to mind when you hear the title Chief Executive Officer? You may think of terms like: strategy, leadership,...

Several years ago, I was approached by a well-known cybersecurity company looking for help with SEO. There was a catch. The company was...

In many B2B companies, sales is led from the top. The CEO or founder is responsible for closing new clients. They often become the face...

“How do clients find your services?” I asked. “This is why we hired you. We only have one lead source and we’re trying to diversify.”...

Distilling 9 years of high-tech copywriting wisdom down to 3 simple points.