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How A Ghostwriter Matches Your Voice
How do you write in someone else’s voice? It’s an awesome question. And one I hear all the time from strangers when they hear what I do...

Alexander Lewis
Jun 54 min read


The Most Effective Executives are the Mind (Not the Face) of Their Brands
What words come to mind when you hear the title Chief Executive Officer? You may think of terms like: strategy, leadership,...

Alexander Lewis
Jun 33 min read


Personality Search: An SEO Strategy When You’re the Face of Your Brand
Several years ago, I was approached by a well-known cybersecurity company looking for help with SEO. There was a catch. The company was...

Alexander Lewis
May 274 min read


The ACE Framework: The Foundation of Your Executive-Led Marketing Strategy
In many B2B companies, sales is led from the top. The CEO or founder is responsible for closing new clients. They often become the face...

Alexander Lewis
Apr 94 min read


The Rise of the Executive-Led Marketing Strategy
“How do clients find your services?” I asked. “This is why we hired you. We only have one lead source and we’re trying to diversify.”...

Alexander Lewis
Mar 285 min read


My Simple (Not Easy) Process for Selling High-Tech Products
Distilling 9 years of high-tech copywriting wisdom down to 3 simple points.

Alexander Lewis
Mar 214 min read
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