The Copywriter Blog by Alexander Lewis

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Want to Write Copy with Flair? Steal these 3 (Boring) Research Tactics

I once listened to a podcast interview featuring a war journalist. The host asked this journalist about writer’s block. Specifically, how...

When (And How) to Talk About Competitors in Your Marketing

I was recently taken aback by a billboard off I-35 in downtown Austin. What caught my attention was the shortsighted use of advertising...

The LinkedIn Backsearch Method: Uncover Hidden Jobs on the Internet

Last year, my sister Holly and her husband were preparing to move to a new state. Holly had recently graduated and was in the market for...

My Journey to 1,000 Email Subscribers

It took James Clear about nine years to reach a million email subscribers. The Atomic Habits author reached his two millionth subscriber...

Social Media is Overrated. Find Freelance Work Without Twitter, Facebook, or LinkedIn

In December 2020, I logged out of Twitter, Facebook, Instagram, and LinkedIn—with no idea whether I’d ever log back in again. I was tired...

Job Insider: How to Transition into Copywriting from Another Career

How do you transition into copywriting from another career? I often hear from newsletter subscribers who feel burnt out in their careers....

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