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When you need your messaging 
to work as well as your product, 

we're your best-kept secret.

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Lewis Commercial Writing is a SaaS Copywriting + Content Design studio in Austin, Texas.

UX writing


Make your in-app copy more clear, concise, and human.

Website copy


Use customer language to improve conversions.

Lead magnets


Publish irresistible ebooks, whitepapers, and guides.

Trusted by dozens of SaaS and B2B e-commerce brands

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"We tried our best to write copy for our homepage, but we weren’t seeing conversions. After working with Sarabeth and Alex, we noticed an immediate difference. Customers are lingering on our site longer and downloading our app.


It’s evident that Sarabeth and Alex know what they are doing. We now point potential customers to a website that converts and have stopped wasting time explaining our original copy. It’s been a game changer!"

-Courtney Werner, Co-Founder & Director of Marketing at KOYA 

Struggling to find your voice in a sea of SaaS products?

Lewis Commercial Writing is trusted by some of the fastest-growing SaaS companies in the world, including clients from the Inc. 100, Growth 100, and Y Combinator alum.  


We craft clear, personality-driven copy based on real customer language and proven conversion copywriting formulas.


Behind the scenes, we’re just a simple husband and wife SaaS copywriting team. We provide conversion copywriting and consulting services, all meant to empower your brand with copy that converts, guides, and helps customers find you online.

Meet Alex & Sarabeth

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Alexander Lewis

SaaS Copywriter & Ghostwriter

I'm a freelance SaaS copywriter and executive ghostwriter working with billion-dollar tech brands and some of the fastest growing startups in the world. I founded Lewis Commercial Writing in 2016 to help SaaS companies find the words and marketing strategy they need to get discovered online, grow their audience, and convert leads into customers.  

I have two core specialties: long-form writing and conversion website copywriting. My longform content includes technical whitepapers, educational ebooks, pillar SEO blog posts, and story-driven case studies. As a conversion copywriter, I write impactful copy that's easy to read and based in customer language.

Through media strategy and ghostwriting, I’ve helped my clients appear in PBS NewsHour, Forbes, Entrepreneur, Yahoo! Finance, and as a cover story in High Rise Life Magazine. My essays have appeared in The Next Web, Foundr, The Write Life, The Startup, and Built In. I am regularly interviewed about writing, entrepreneurship, and freelancing, with appearances including Forbes, Write About Now podcast, The Lisa Show by BYU Radio, and AppSumo. I also lead writing workshops and give talks about the same subjects. 

My wife Sarabeth (whom you'll meet in a moment) and I work from our home office in South Austin. Oliver, our scruffy aussiedoodle puppy, keeps us company. I’m on an indefinite break from social media. The best place to follow me is through my newsletter about the craft and business of writing, which I publish every Monday. (Want to learn more? Here’s my resume.)

I'm a freelance Content Designer and UX Copywriter. I use storytelling, content marketing, and my English-honors chops to help tech teams clarify their messaging. In other words: I translate bland and technical writing into playful and effective copy.


As I've moved into UX writing, I have increasingly focused on the product side of content design. I approach writing from both a design and functional standpoint. Microcopy should frictionlessly guide users to take action — and look great doing it.

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Sarabeth Lewis

Content Designer
& UX Copywriter

I’d love to join your product team to bring your interface and navigational copy to life. (Die, lorem ipsum, die.)


My favorite projects have included producing: a 67-screen user journey for a bank in the Middle East, a Jenkins CI/CD ebook, a cryptocurrency white paper, a use case campaign for a small SaaS startup that doubled their users, and 3,500+ lines of in-app microcopy for a gamified language learning app. I also love getting my clients’ blogs upvoted to the front page of Hacker News.


I finished at the top of my class in the prestigious English Honors Program at the University of Texas at Austin, but I’ve been trying to simplify my writing ever since. Short sentences work. The internet needs more clear copy. I’m here to do just that. See my resume here.


Alexander and I live in Austin, Texas. He reads nonfiction and I read fiction, so I’d say we have a well-balanced diet. Hit us up — we’d love to hear from you.

Partner with a SaaS copywriter on your next project

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