Executive Ghostwriting
Copywriting Portfolio
55K monthly Google visits
In 2021, I was tasked with helping a cybersecurity company improve its discoverability on Google. I write monthly articles for the company, with dozens of articles ranking in the top 1-3 spots on Google. My top 5 articles alone bring in more than 55,000 monthly site visitors.
5,000+ ebook downloads
AppSumo commissioned me to write an ebook that highlighted the blogging career of author James Clear. After researching the topic, I told Clear's story in a style that is both engaging and actionable for aspiring bloggers. The ebook has been download more than 5,000 times and has received all 5-star reviews.
Story-driven case studies
Anatta works on longer engagement cycles than most agencies. Their team wanted to showcase the impressive work they'd performed for their DTC clients. I interviewed dozens of Anatta clients (at companies like Rothy's, Athletic Greens, and Four Sigmatic) and captured their shared stories of success in a timeline format that brings Anatta's unique long-term value to life on the page.
Website copywriting samples
Browse some of our past work below. Like what you see? I'd love to help on your next project.
To inquire about website copywriting, ebooks, and white papers, send an email to: Alex@lewiscommercialwriting.com
New website for technical product launch
Wodwo was launching a highly technical product. They tasked me with writing copy that was simple and clear for their non-technical audience. I wrote the full website copy, as well as consulted regarding the general format and design.
Fast-turnaround, one-page website
CoastFi wanted a fast-turnaround, one-page website for their service. I delivered ahead of schedule. Sales and support call times were cut in half because the website answered the most common customer questions. After this initial win, I wrote corresponding copy for direct mail and digital ads.
Full B2B website revamp
Letsignit was a leader in their category. The team wanted their online message to match their position in the industry. This meant launching a full website revamp. I started with customer and SEO research. In the end, I wrote copy for over a dozen core pages on the new website. The result: The message was clear, simple, and on-brand.
Article samples
Grow Your Writing Business By Stepping Away From Your Computer (Jane Friedman's blog)
building a case for writing freehand
Your Content's Great, Now What? How to Create a Powerful Content Distribution Strategy (Foundr)
tactics for promoting your writing
Dear Swifties: Ticketmaster Doesn't Care That You Hate Them (Adweek)
reporting and commentary on the Swift-Ticketmaster controversy
The Top 1% of Earners Are Entrepreneurs—But Not The Ones You See On TV (Medium)
digging through IRS data to learn who top earners really are
3 Ways to Clarify the Message on Your B2B Website (Built In)
simple tactics to level up your website copy
3 Tactics to Boost Your Conversion Rate in Your Next Marketing Campaign (Built In)
your shortcut to writing more persuasive copy
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