Executive Ghostwriting
Write with impact
Below are just a handful client stories from nine years of helping B2B tech companies get the word out about their products.​
​Like what you read? Let's talk about your next project: alex@lewiscommercialwriting.com
One viral LinkedIn post grew this executive’s audience by 50%
A software consulting firm hired me to ghostwrite LinkedIn content for their entire executive team, aiming to build brand awareness. A few posts took off. One in particular...​
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50% audience growth in one week
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2,000+ likes, 130+ comments, and 60 shares on a single post
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From the client: "This one led to direct outreach and sales calls where people specifically said, 'I saw the LinkedIn post and had to reach out.'”
50% audience growth
in one week
Social ghostwriting campaign secures buzz—and top talent
A startup founder needed to hire specialized technical roles, including a CTO. We used executive-led marketing and ghostwriting to spotlight open positions.
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Hired multiple high-quality technical candidates, including for hard-to-fill roles
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Every strong applicant referenced the founder’s LinkedIn posts
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Some candidates discovered the role through LinkedIn content
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Others used the posts to prep for interviews, increasing confidence and alignment
Lead magnet campaign generates 200k downloads
A B2B marketplace wanted to grow its user base and boost platform revenue. We created a lead magnet campaign with high-value ebooks, templates, and guides tailored to key buyer personas.
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200,000+ downloads across all assets
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Millions in new buyer income generated through the platform
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Ongoing inbound leads and nurtured relationships with high-intent users
SEO blogging generates 100K monthly visitors
A cybersecurity company hired me to grow their SEO beyond branded search. We built a targeted content strategy to drive high-intent traffic.
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One article became the company’s top-ranking blog post with 21,000+ monthly visitors
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SEO content now drives 100,000+ monthly recurring visitors
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Organic traffic continues to grow month after month
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Nonprofit PR campaign earns national TV spot
A small nonprofit needed national visibility but lacked the budget and connections to get there. We led a targeted PR campaign with timely, values-driven pitches tailored to each outlet.
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Feature coverage in Entrepreneur
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National TV interview on PBS NewsHour’s Brief But Spectacular
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Recurring contributor column in Dallas Morning News
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All earned through strategic pitching—no paid placements
Messaging overhaul for category-leading SaaS
Letsignit was already a category leader, but their website didn’t reflect it. We led a full messaging revamp grounded in customer research and SEO insights.
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12+ core web pages rewritten from the ground up
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Clear, confident messaging aligned with their market leadership
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A site that finally matched the brand’s authority and professionalism
Promotional video script that still delivers years later
Keck Graduate Institute needed a video script that clearly conveyed their unique approach to science and healthcare education. We crafted a message that balanced accessibility with academic depth.
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A polished, professional script aligned with KGI’s brand and values
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A promotional video still in active use years later
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Messaging that resonates with both prospective students and faculty
“Not only did we meet our goal, but we generated 3x more than the other agency with 1/2 the personnel and 1/4 of the time. Faithful. Dependable. You can hire him for your project, but keep in mind you're going to have to fight us for him first.”
- Page V., Agency owner
Ghostwriting campaign drives 3x conference sales
An agency hired me to craft ad copy and thought leadership for a major conference—while competing head-to-head with another agency. We focused on clear messaging and fast execution to maximize impact.
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3x more results than the competing agency
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Delivered with half the personnel and a quarter of the time
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Met every campaign goal—and won lasting client praise
Simplified messaging for a technical product launch
Wodwo was launching a highly technical product for a non-technical audience. We developed clear, accessible messaging and guided the site’s structure to support user clarity.
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Full website copy written from the ground up
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Messaging that was simple, human, and easy to follow
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A site that made a complex product feel approachable—and worth trying
Fast-turnaround, one-page website
CoastFi needed a fast-turnaround, one-page website to drive conversions. We simplified the message, focused on the product’s core benefit, and launched ahead of schedule.
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Sales and support call times were cut in half
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Prospects arrived informed and ready to buy
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Messaging was repurposed into direct mail and digital ad campaigns
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A complex product became easy to understand—and easier to sell
Article samples
Grow Your Writing Business By Stepping Away From Your Computer (Jane Friedman's blog)
building a case for writing freehand
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Your Content's Great, Now What? How to Create a Powerful Content Distribution Strategy (Foundr)
tactics for promoting your writing
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Dear Swifties: Ticketmaster Doesn't Care That You Hate Them (Adweek)
reporting and commentary on the Swift-Ticketmaster controversy​
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The Top 1% of Earners Are Entrepreneurs—But Not The Ones You See On TV (Medium)
digging through IRS data to learn who top earners really are
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3 Ways to Clarify the Message on Your B2B Website (Built In)
simple tactics to level up your website copy
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3 Tactics to Boost Your Conversion Rate in Your Next Marketing Campaign (Built In)
your shortcut to writing more persuasive copy
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