Distilling 9 years of high-tech copywriting wisdom down to 3 simple points.

If you follow most of the popular copywriters and marketing writers on the internet, then you've already heard the gospel of templates...

I once listened to a podcast interview featuring a war journalist. The host asked this journalist about writer’s block. Specifically, how...

How do you transition into copywriting from another career? I often hear from newsletter subscribers who feel burnt out in their careers. The most common story I receive—probably because I work in tech—is from developers and IT professionals. They’re burnt out from coding and constantly putting out digital fires. They'd rather put their creativity to the test. Copywriting seems to them like a great option (and I agree!). Another group I hear from regularly are journalists. In

The client call was one of our best. Sarabeth and I pitched our vision for the project, asked solid questions, and detailed our backgrounds. The marketing lead on the other end of the Zoom call was ecstatic. “Perfect, just send me a proposal and I’ll run it by the CEO. I’m excited to work together.” We got off the call and knew we’d won the project. We drafted a quick proposal and sent it to the company. A few hours later, I logged onto Facebook. In the same group where I’d m

Writing is hard. Whether we're talking about writing essays, speeches, blogs posts, shorts stories, or headlines, most people don’t know...