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The Executive-Led Marketing Workshop

Turn your expertise into your greatest marketing asset

Executive-led marketing is the belief that it matters who is telling your company’s story.

Half-Day Workshop

Online or In-Person

Executives + Marketers

The Executive-Led Marketing Workshop for "heads-down" leaders

Executive-led marketing is for the people who don’t care about virality or personal fame. It is an anti-marketer’s guide to capturing the interest of talent, journalists, and investors by showing them how you think.

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Based on the forthcoming book by Alexander Lewis, this workshop teaches you how to scale your influence without becoming a full-time "content creator."

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People follow people (not logos)

For marketing teams

 

Stop fighting for attention with a faceless company profile. Learn how to leverage the "gravity" of your leadership to reach smarter, time-strapped audiences that traditional advertising misses.

 

  • Executive content roadmaps

  • The "Point Person" workflow

For executives

 

You don’t have to be a charismatic showman to succeed. Scale your outsized impact on sales and fundraising by becoming the "quiet mind" of your organization—trusted for your substance, not your flair.

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  • Authority over audience

  • Executive brands are a team effort

Let's book it. 👇

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Mastering the ACE media strategy

We don’t focus on "hacks" or "viral tricks." We focus on Authority, Conversation, and Earned Media.


In this half-day session, we will build your roadmap for:​

 

  1. Authority Media: Identifying the "Deep Work" topics that prove you wrote the book on your industry (even if you haven't yet).

  2. Conversational Media: Turning social media into a feedback loop for testing ideas, rather than a place for empty platitudes.

  3. Earned Media: Mastering the "Media Pitch" to borrow the credibility of third-party voices and trade publications.

What we'll cover

1. Finding your "beat"​

Narrowing your focus to become locally famous in the circles that actually move your bottom line.

2. The Personality Search​

How to optimize your personal IP to drive high-intent traffic to your business.

3. The ACE framework​

Building a media flywheel where your books, social posts, and publicity appearances all reinforce one another.

4. Delegation & voice​

How to partner with a ghostwriter or marketing team without losing your authentic "quirks."

Let’s build your platform on autopilot

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