Executive Ghostwriting
Half-Day Workshop
Online or In-Person
Executives + Marketers
The Executive-Led Marketing Workshop for "heads-down" leaders
Executive-led marketing is for the people who don’t care about virality or personal fame. It is an anti-marketer’s guide to capturing the interest of talent, journalists, and investors by showing them how you think.
Based on the forthcoming book by Alexander Lewis, this workshop teaches you how to scale your influence without becoming a full-time "content creator."
People follow people (not logos)
For marketing teams
Stop fighting for attention with a faceless company profile. Learn how to leverage the "gravity" of your leadership to reach smarter, time-strapped audiences that traditional advertising misses.
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Executive content roadmaps
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The "Point Person" workflow
For executives
You don’t have to be a charismatic showman to succeed. Scale your outsized impact on sales and fundraising by becoming the "quiet mind" of your organization—trusted for your substance, not your flair.
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Authority over audience
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Executive brands are a team effort
Let's book it. 👇
Mastering the ACE media strategy
We don’t focus on "hacks" or "viral tricks." We focus on Authority, Conversation, and Earned Media.
In this half-day session, we will build your roadmap for:
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Authority Media: Identifying the "Deep Work" topics that prove you wrote the book on your industry (even if you haven't yet).
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Conversational Media: Turning social media into a feedback loop for testing ideas, rather than a place for empty platitudes.
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Earned Media: Mastering the "Media Pitch" to borrow the credibility of third-party voices and trade publications.
What we'll cover
1. Finding your "beat"
Narrowing your focus to become locally famous in the circles that actually move your bottom line.
2. The Personality Search
How to optimize your personal IP to drive high-intent traffic to your business.
3. The ACE framework
Building a media flywheel where your books, social posts, and publicity appearances all reinforce one another.
4. Delegation & voice
How to partner with a ghostwriter or marketing team without losing your authentic "quirks."