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Develop Your Writing Voice
Source: Stencil When an author’s voice connects with me as a reader, I can get obsessive. I binge their prose like Netflix and collect...

Alexander Lewis
Nov 5, 20205 min read


Freelancing to Financial Independence
I’m trying to buy my way out of a job. No, this won’t happen next week or next year. In an optimistic case, it will take us about a...

Alexander Lewis
Nov 2, 20203 min read


5 Brainy Nonfiction Books, Reviewed
Source: Stencil Ever since I read Guns, Germs, and Steel by Jared Diamond in 2015, I’ve been obsessed with its flavor of nonfiction: big...

Alexander Lewis
Oct 29, 20203 min read


3 Inflection Points to Skyrocket Your Freelance Income
I was 11 years old the first time I mowed my family’s lawn. As soon as I finished, I ran inside and asked my dad if I could turn my...

Alexander Lewis
Sep 28, 20204 min read


8 Website Copywriting Tactics I Use Every Week to Improve B2B Sales
What does it take to write persuasive website copy in technical industries like B2B SaaS, cybersecurity, or Web3? First, it's helpful to...

Alexander Lewis
Jul 14, 202010 min read


The Data-Driven Approach to Improving Website Conversions
In 2020, Unbounce (a popular landing page building platform) spent months designing a proprietary machine-learning model to analyze sales...

Alexander Lewis
Jun 22, 20204 min read
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