• Alexander Lewis

How I Became a 6-Figure Freelance Copywriter With No Experience

Updated: Nov 20

Every successful copywriter begins their career the same way: from scratch, with zero experience.

I remember being discouraged early on by how little I knew about copywriting, running a business, and even being a writer. It seemed like everyone online knew how to write powerful copy from day one and knew where to go to find clients, except me. The reality is, all successful copywriters must go through the awkward phase of learning the craft and finding their first clients. You're going to make mistakes, feel like an idiot, and endure some learning curves. I know I have (and sometimes still do).

The good news is, once you push through the initial uncomfortable season, running a copywriting business can turn into a fulfilling career that pays well and gives you daily opportunities to use your creativity to solve real-world problems.

My journey into copywriting started over a decade ago, by complete accident. I wrote this article simply to tell my story. No, this post doesn't contain some secret formula for becoming an in-demand copywriter (but there may be some lessons hidden under the surface).

So, here's how I went from earning minimum wage to becoming a six-figure freelance copywriter.

The accidental volunteer copywriter

I knew from a young age that I wanted to be a writer. Some of my earliest memories are penning my very own Scooby Doo short stories in notebooks (and funnily enough, the blank pages of unused photo albums).

Throughout middle and high school, all my best grades were in English classes. I aced essays. It helped that my parents and several teachers always encouraged me to write. I think they all saw that (1) I loved the craft and (2) was decent at it, so people around me were always gracious and encouraging.

Unlike many aspiring writers, I don’t have some painful memory of an English teacher or parent shooting down my aspirations to become a writer one day. I was fortunate and privileged in that sense.

Many of my close friends knew I loved writing as well. So a few years after graduating high school, my childhood best friend, Joey, took a position at a local nonprofit.

On one of his first days, the founder of the nonprofit, Ryan, asked if Joey knew any good writers. The organization needed someone to blog and write “copy” (a word I hadn’t learned yet).

Joey recommended me.

I didn’t have the first idea of how to write a blog post, website copy, fundraising campaigns, or any of the other material that Ryan needed me to write. But I accepted.

As my dad liked to say, “If someone offers you an opportunity that you’re not qualified for, accept it, and then go learn as much as you can about it.”

I started by writing their blogs. It was a faith-based nonprofit, so many of my articles were about Christianity. The other articles were mostly about the organization and its work in Central America.

In total, I worked for the nonprofit for two years on a volunteer basis. I wrote many blogs, several Kickstarter pages, all the organization’s newsletters, website copy, and even some video scripts.

Word gets around

Most people hate writing. Or at least, they hate writing about things when they’re told to write about them. For some reason, I’ve never minded this.

I enjoy sitting down to write fiction. I also enjoy writing technical blog posts about niche software subjects that only a few hundred people in the world care about.

So, as I wrote for the nonprofit, other people began to hear that I was a willing and capable writer. I began helping friends write and edit college admissions and scholarship essays. Occasionally businesses would ask me to help them find the right words for their website or blog posts. I remember charging $15 per hour.

One day, I found a company on Craigslist looking for an “article writer.” I reached out. They told me that they paid $15 per article. I remember telling them that I would charge $17 per article. They hired me at that rate, and told me I was their highest paid writer.

I wrote a total of one article for them. It took me four hours. And they paid immediately.

Broke and ghosted in Austin

I forgot to mention, everything so far in the story took place in Fort Myers, Florida, where I was raised. During my years volunteering with the nonprofit in my early 20s, I only spent two semesters in college. I worked many odd jobs to pay the bills. Some of my favorites included washing windows and working in a high-end furniture store where I discovered that I am colorblind.

On the side, I began helping a friend with his event startup. I traveled to Toronto, Montreal, several places across Florida, and San Antonio, Texas. We helped put on events for Jordan Belfort (The Wolf of Wall Street), political figures, and religious speakers. Live event logistics was super fun work for a single dude in his early 20s.

After the event in San Antonio, me and some friends traveled to Austin for a couple days. The city stuck in my head. Over the next few months, I felt compelled to move there.

In the months leading up to my move, I was still volunteering for the nonprofit. I decided I’d give writing a chance. What if I could move to Austin and just write full time, I dreamed.

In the weeks leading up to move, a freelance designer asked me to help on the biggest writing project of my life. I was still charging $15 per hour. The timing couldn’t have been better.

I lived off savings (and some help from a family member) for the first few weeks in Austin. I worked from a coffee shop within walking distance of my studio apartment.

One day, the designer broke the bad news to me: the person we’d been working for ghosted us. We weren’t going to get paid. Nearly a month of daily writing work, all for nothing.

I applied to several jobs near my new studio and landed a minimum wage job working at a print shop. Over the next year and a half, as I got to know Austin, I oversaw the front desk, printed papers for UT students, and bound thousands of books, theses, and calendars.

Also, I wrote nearly every morning. On my walk to work (because I didn’t have a car), I left more than an hour early. I’d find a cozy spot on the UT campus and simply write essays, short stories, and poetry before I was expected at work.

Most of what I wrote never saw the light of day. But I did begin to learn about publishing. I got a couple poems published in a small Texas literary magazine. I published some articles in blogs that were hosted and run by friends. And I still wrote for the nonprofit from time to time, though that was beginning to fade once I no longer lived in the same city as the rest of the team.

Oops, I quit my job

I began to feel uneasy at work. By now, I was 23. I had no college degree. While I enjoyed the flexibility of my job, and the freedom to write at work, I was earning less money than I’d ever earned per hour in my adult life.

I began looking for new jobs around Austin. After a few weeks, I had almost nothing to show for it. So I decided to turn up the pressure.

I put in my two weeks’ notice. I figured that the pressure would force me to find a new job.

But it wasn’t a completely random decision. I had already filed my 2015 taxes and knew that I had a return coming my way that equated to a little more than two weeks’ pay. So, between my last paycheck and my tax return, I figured I had a financial runway of about one month to find the next gig.

“Why don’t you just start writing for tech companies?”

I used my new freetime to apply to jobs, bus around town to interviews, and write.

About two weeks in, none of the jobs stuck. I was beginning to feel nervous.

Fortunately, I had a friend whose career had always inspired me. The only throughline for his jobs was that they sounded exciting and fun. He was an entrepreneur multiple times over. He used to be a DJ. He once worked for an author I respected. And even now, he still runs a web design firm and a blog (which I've written for a few times). His name is Aaron.

I invited Aaron to dinner and told him about my situation. I told him I was looking for new job ideas. The first half of our conversation, I told him about all the jobs I’d applied to. Some I was excited about. Some were less exciting, but paid more than I’d been earning at the print shop.