B2B SaaS Copywriters

When you need your messaging 
to work as well as your product, 

we're your best-kept secret.

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SaaS copywriting and marketing strategy

Simple, no matter how technical

Improve conversions and retention

Who says you have to choose between conversions and building a memorable brand? The right copy improves sales and retention.

Nothing cookie-cutter about it

Work with creative, professional copywriters who deliver on time and always make your company look its best. 

Drop the jargon. Delete the clunky sentences. It's time for B2B copy that sounds human and moves the needle for your business. 

Alexander and Sarabeth Lewis in copywriting office

"Good news: You're amazing and everyone knows it. Both of y'all are so communicative and thoughtful, and it's just been a really nice experienceThank you so much — I feel like I struck gold hiring y'all."


- Ilona Abramova, VP of Operations at AppSumo

Bringing exceptional clarity to the world's most technical industries

  • SaaS

  • Cybersecurity / InfoSec

  • Blockchain

  • Internet of Things (IoT)

  • Search solutions

  • Digital marketing

  • Analytics / data

  • Fintech

  • Cloud services / Managed IT

  • Shipping & logistics

  • Martech

  • Artificial Intelligence (AI/ML)

What could you accomplish with the right message?

Improve sales with conversion-focused website copy

Clear copy fosters trust, explains your value, and gives site visitors the information they need to buy.

Discover and codify your competitive edge


What sets your product in a league of its own? Find it through customer research and competitive analysis.

Lead the industry conversation by publishing original IP


Capture new leads by publishing creative IP in the form of white papers, ebooks, and industry reports.

Increase organic leads through technical content marketing


Use blogging and executive ghostwriting to get the message out to your target audience. 

Hi! We're Alexander & Sarabeth

Sarabeth Lewis at desk
Writing hands over notebook

We're a SaaS Copywriting
+ Content Design studio
sunny Austin, Texas.

Alexander Lewis headshot

Sarabeth Lewis,

Content Designer

Alexander Lewis,

SaaS Copywriter

UX writing


Make your in-app copy more clear, concise, and human.

Website copy


Use customer language to improve conversions.

Longform content


Publish irresistible ebooks, whitepapers, and guides.

Two writers. Three specialties. 

"Alexander is one of the best SaaS contract writers my team has worked with. He takes something as simple as an article title and runs it to the finish line, which allows me to spend less time worrying about providing detailed briefs, collateral, and backlinks. Cybersecurity is a challenging vertical to tackle filled with unique jargon and advanced technical concepts requiring consumer-friendly translations; Alexander rises to the occasion every time.


As an editor, what I find most noteworthy is that Alexander is very responsive to feedback. Be it brand nuances, style preferences, or a rare rewrite request, he accepts the notes he’s given and recalls them for future work. I’m very happy to be working with Alexander. He goes above and beyond to meet our deadlines and I would recommend him to any business investing in their marketing content.

Crysta Timmerman, Brand Manager at NetProtect

Helping technical companies large and small

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Let's talk strategy 

We treat every assignment as equal-parts writing and consultation. We've worked with dozens of advanced SaaS companies. While we never share explicit details of a specific client strategy or arrangement, we are constantly learning from people and organizations at the top of their fields.


No matter the project, we'll advise your team based on the collective knowledge we’ve gained through years of hands-on marketing implementation. 

"Sarabeth is a rockstar! She performed an end-to-end overhaul of the copy across our entire application with a focus on clarity, consistency, and concision.


As a UX writer, her ability to process user research, understand our business, and collaborate with different teammates is clearly visible in the results. Our product, team, and users are better off thanks to her contributions!"

- Anuraag Tripathi, CEO at Manifest