Trusted by dozens of SaaS and B2B e-commerce brands
Tired of copy that doesn't quite cut it?
Products that just aren't communicating
Too much (or not enough) content on each screen
Inconsistent word choice, voice, and tone
Confused, frustrated users in usability tests
Website copy that doesn't wow (or woo) 'em
Few conversions from organic website traffic
Too much business jargon, no voice of the customer
No strategy for how to drive conversions
Lead magnets that don't generate... leads
Cardboard writing, boring AF
Slow longform lead gen content pipeline
Whew, that's a lot.
Fortunately, that's where we come in.
We partner with SaaS teams to clarify voice & tone, multiply leads, and convert more of your ideal customers
—so you hit the numbers you need to scale.
Hi! We're Alexander & Sarabeth
We're a SaaS Copywriting
+ Content Design studio
in gorgeous Austin, Texas.
What our clients say:
"Good news: You're amazing and everyone knows it. Both of y'all are so communicative and thoughtful, and it's just been a really nice experience. Thank you so much — I feel like I struck gold hiring y'all."
- Ilona Abramova, VP of Operations at AppSumo
As featured in:
Why work with a SaaS copywriter?
With Alex & Sarabeth
Consult conversion- and UX-trained SaaS copywriters
Use real customer language to bypass industry jargon
Get an experienced outside perspective
Apply proven conversion formulas that have been used to multiply leads and sales
Partner with writers who are true thought partners
✖ Settle for mediocre web copy
✖ Overlook key web usability issues
✖ Miss easy opportunities for conversions
✖ Take away precious time from full-time employees who have more important work to do
Build a career you love as a writer.
Start with our free guide.
✓ How to find top-paying clients
✓ Most lucrative writing niches
✓ The risk and reward of freelancing in today's market
✓ Weekly tips about the craft & business of writing
"Sarabeth is a rockstar! She performed an end-to-end overhaul of the copy across our entire application with a focus on clarity, consistency, and concision.
As a UX writer, her ability to process user research, understand our business, and collaborate with different teammates is clearly visible in the results. Our product, team, and users are better off thanks to her contributions!"
- Anuraag Tripathi, CEO at Manifest