B2B SaaS Copywriters

When you need your messaging 
to work as well as your product, 

we're your best-kept secret.

Trusted by startups and industry-leading brands

Tired of copy that doesn't quite cut it?

Products that just aren't communicating

  • Too much (or not enough) content on each screen

  • Inconsistent word choice, voice, and tone

  • Confused, frustrated users in usability tests

Website copy that doesn't wow (or woo) 'em

  • Few conversions from organic website traffic

  • Too much business jargon, no voice of the customer

  • No strategy for how to drive conversions

Lead magnets that don't generate... leads

  • No downloads 

  • Cardboard writing, boring AF

  • Slow longform lead gen content pipeline

Whew, that's a lot.

Fortunately, that's where we come in. 

We partner with SaaS teams to clarify voice & tone, multiply leads, and convert more of your ideal customers

—so you hit the numbers you need to scale.

Hi! We're Alexander & Sarabeth

Sarabeth Lewis,

Content Designer

We're a SaaS Copywriting
+ Content Design studio
gorgeous Austin, Texas.

Alexander Lewis,

SaaS Copywriter

What our clients say:


"Good news: You're amazing and everyone knows it. Both of y'all are so communicative and thoughtful, and it's just been a really nice experienceThank you so much — I feel like I struck gold hiring y'all."


- Ilona Abramova, VP of Operations at AppSumo

UX writing


Make your in-app copy more clear, concise, and human.

Website copy


Use customer language to improve conversions.

Lead magnets


Publish irresistible ebooks, whitepapers, and guides.

Two writers. Three specialties. 

As featured in:

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Why work with a SaaS copywriter?

With Alex & Sarabeth






Consult conversion- and UX-trained SaaS copywriters

Use real customer language to bypass industry jargon

Get an experienced outside perspective

Apply proven conversion formulas that have been used to multiply leads and sales

Partner with writers who are true thought partners

Without us

✖ Settle for mediocre web copy 

✖ Overlook key web usability issues

✖ Miss easy opportunities for conversions

✖ Take away precious time from full-time employees who have more important work to do

Build a career you love as a writer. 
Start with our free guide.

✓ How to find top-paying clients

✓ Most lucrative writing niches
The risk and reward of freelancing in today's market

Weekly tips about the business of writing

"Sarabeth is a rockstar! She performed an end-to-end overhaul of the copy across our entire application with a focus on clarity, consistency, and concision.


As a UX writer, her ability to process user research, understand our business, and collaborate with different teammates is clearly visible in the results. Our product, team, and users are better off thanks to her contributions!"

- Anuraag Tripathi, CEO at Manifest

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Want to explore how expert SaaS copywriting can help your brand?