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How to achieve SEO success in cybersecurity: A case study
In 2021, I was approached by an established cybersecurity company that wanted to expand their SEO reach. The brand had name recognition within their industry and most of their Google search traffic came from people simply Googling for their brand or product by name. The company hired me to write monthly articles to drive new non-branded search traffic to the website.
A few months into our partnership, I received an email from my client informing me that one of my articles had become their top-ranking blog post. To this day, the article is still their #1 article and it single-handedly generates over 21,000 monthly site visitors from Google.
We celebrated the early win and I continued to write for the company. As of December 2022, many of my articles are generating significant search traffic for non-branded keywords. In fact, the top 5 highest-ranking articles alone drive more than 55,000 combined site visitors per month for my client.
These results are only the beginning. I continue to write every month for this cybersecurity client, making it easier for new potential customers to find them online.
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