I was recently taken aback by a billboard off I-35 in downtown Austin. What caught my attention was the shortsighted use of advertising...

Last year, my sister Holly and her husband were preparing to move to a new state. Holly had recently graduated and was in the market for a job, preferably one that played on her skills and new degree as a graphic designer. She applied to many jobs using sites like Indeed and LinkedIn’s job board, following the best practices she learned from professors, friends, and parents. But when I caught up with Holly on the phone about her job search experience, she was disappointed. Wi

It took James Clear about nine years to reach a million email subscribers. The Atomic Habits author reached his two millionth subscriber...

In December 2020, I logged out of Twitter, Facebook, Instagram, and LinkedIn—with no idea whether I’d ever log back in again. I was tired...

How do you transition into copywriting from another career? I often hear from newsletter subscribers who feel burnt out in their careers. The most common story I receive—probably because I work in tech—is from developers and IT professionals. They’re burnt out from coding and constantly putting out digital fires. They'd rather put their creativity to the test. Copywriting seems to them like a great option (and I agree!). Another group I hear from regularly are journalists. In

The problem I have with most online publishing today can be distilled down to one simple word: “content.” When I hear that word, it...