The Copywriter Blog by Alexander Lewis

Read my latest articles on copywriting, freelancing, and the craft of writing

How to Work with a Business Ghostwriter

Do you know any businesses that hide their services instead of marketing them? And yes, I’m only talking about legal operations here. My...

My 3 Favorite Books I Read in 2023

I’ve loved writing since I was seven years old. The hobby came naturally to me and many of my favorite childhood memories involve putting...

Decoding the Fall of WeWork

Last week, WeWork filed for bankruptcy. If you’ve followed the business headlines, the narrative of WeWork's collapse is often attributed...

Productivity Hacks for Writers

How do you spend more time performing the hard creative work that matters, and less time distracted by the work that doesn’t? Let's discuss.

Improve Conversions With a Copywriting Research Process

I once listened to a podcast interview featuring a war journalist. The host asked this journalist about writer’s block. Specifically, how...

When (And How) to Talk About Competitors in Your Marketing

I was recently taken aback by a billboard off I-35 in downtown Austin. What caught my attention was the shortsighted use of advertising...