Several years ago, I was approached by a well-known cybersecurity company looking for help with SEO. There was a catch. The company was...

In many B2B companies, sales is led from the top. The CEO or founder is responsible for closing new clients. They often become the face...

“How do clients find your services?” I asked. “This is why we hired you. We only have one lead source and we’re trying to diversify.”...

Distilling 9 years of high-tech copywriting wisdom down to 3 simple points.

Ghostwriting is one of the most secretive industries in the world—yet it shapes the books, op-eds, and thought leadership of top executives.

Some of the most storied moments in my business were the direct result of the spontaneous execution of a sudden idea.