If you’ve been on the internet for more than 5 minutes, you’ve heard someone harp about the importance of publishing and building a personal brand. The message is ubiquitous, but I still think people downplay its real business impact.

Most writing advice online is too formulaic and self-serious. If you want to know where to publish, the best place to start is where you think you’ll have the most fun.

It started in 2022 with a text from Kevin, a software engineer I hadn’t spoken to in five years. “Have you heard about LLMs?” Kevin...

This morning I was asked about my favorite clients. Who are the executives I most enjoy working with? The best answer I could come up...

How do you write in someone else’s voice? It’s an awesome question. And one I hear all the time from strangers when they hear what I do...

What words come to mind when you hear the title Chief Executive Officer? You may think of terms like: strategy, leadership,...