It started in 2022 with a text from Kevin, a software engineer I hadn’t spoken to in five years. “Have you heard about LLMs?” Kevin...

This morning I was asked about my favorite clients. Who are the executives I most enjoy working with? The best answer I could come up...

How do you write in someone else’s voice? It’s an awesome question. And one I hear all the time from strangers when they hear what I do...

What words come to mind when you hear the title Chief Executive Officer? You may think of terms like: strategy, leadership,...

Several years ago, I was approached by a well-known cybersecurity company looking for help with SEO. There was a catch. The company was...

In many B2B companies, sales is led from the top. The CEO or founder is responsible for closing new clients. They often become the face...