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Read my latest articles on copywriting, freelancing, and the craft of writing
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How to Write a SaaS Case Study
The results are in: You crushed it. The stars aligned and everything fell into place. If there was an Olympic competition for exceeding...

Alexander Lewis
Mar 10, 20216 min read


9 Reasons Why No One Buying from Your Website
Several months ago, Sarabeth and I removed a large block of copy from our homepage. We did it without giving the decision much thought....

Alexander Lewis
Feb 13, 20216 min read


Goodbye, social media
Why I’m giving up Facebook, Twitter, LinkedIn, and Instagram for 2021. Many of the nonfiction writers I admire most have something in...

Alexander Lewis
Dec 28, 20204 min read


What It’s Like to be an Austin Copywriter
I started freelancing full-time at the start of 2016. I had just resigned from my previous 9-5 job and was still in the market for the...

Alexander Lewis
Dec 2, 20204 min read


The Beginner's Guide to Freelance Copywriting in 2025
Source: Stencil Author's note: Since I published this freelance copywriting guide, it has been read by more than 40,000 people. Thank you...

Alexander Lewis
Nov 30, 202015 min read


Develop Your Writing Voice
Source: Stencil When an author’s voice connects with me as a reader, I can get obsessive. I binge their prose like Netflix and collect...

Alexander Lewis
Nov 5, 20205 min read
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