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Improve Conversions With a Copywriting Research Process
I once listened to a podcast interview featuring a war journalist. The host asked this journalist about writer’s block. Specifically, how...

Alexander Lewis
Jun 2, 20233 min read


When (And How) to Talk About Competitors in Your Marketing
I was recently taken aback by a billboard off I-35 in downtown Austin. What caught my attention was the shortsighted use of advertising...

Alexander Lewis
Mar 30, 20233 min read


How to Find Hidden Jobs on LinkedIn
Last year, my sister Holly and her husband were preparing to move to a new state. Holly had recently graduated and was in the market for a job, preferably one that played on her skills and new degree as a graphic designer. She applied to many jobs using sites like Indeed and LinkedIn’s job board, following the best practices she learned from professors, friends, and parents. But when I caught up with Holly on the phone about her job search experience, she was disappointed. Wi

Alexander Lewis
Jan 17, 20233 min read


My Journey to 1,000 Email Subscribers
It took James Clear about nine years to reach a million email subscribers. The Atomic Habits author reached his two millionth subscriber...

Alexander Lewis
Nov 8, 20225 min read


How To Find Freelance Work Without Social Media
In December 2020, I logged out of Twitter, Facebook, Instagram, and LinkedIn—with no idea whether I’d ever log back in again. I was tired...

Alexander Lewis
Nov 3, 20224 min read


How to Transition into Copywriting from Another Career
How do you transition into copywriting from another career? I often hear from newsletter subscribers who feel burnt out in their careers....

Alexander Lewis
Sep 8, 20228 min read
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