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Read my latest articles on copywriting, freelancing, and the craft of writing
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Alexander Lewis
Nov 15, 20232 min read
Decoding the Fall of WeWork
Last week, WeWork filed for bankruptcy. If you’ve followed the business headlines, the narrative of WeWork's collapse is often attributed...


Alexander Lewis
Oct 25, 20234 min read
Productivity Hacks for Writers
How do you spend more time performing the hard creative work that matters, and less time distracted by the work that doesn’t? Let's discuss.


Alexander Lewis
Jun 2, 20233 min read
Improve Conversions With a Copywriting Research Process
I once listened to a podcast interview featuring a war journalist. The host asked this journalist about writer’s block. Specifically, how...


Alexander Lewis
Mar 30, 20233 min read
When (And How) to Talk About Competitors in Your Marketing
I was recently taken aback by a billboard off I-35 in downtown Austin. What caught my attention was the shortsighted use of advertising...


Alexander Lewis
Jan 17, 20233 min read
How to Find Hidden Jobs on LinkedIn
Last year, my sister Holly and her husband were preparing to move to a new state. Holly had recently graduated and was in the market for...


Alexander Lewis
Nov 9, 20225 min read
My Journey to 1,000 Email Subscribers
It took James Clear about nine years to reach a million email subscribers. The Atomic Habits author reached his two millionth subscriber...
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