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Your Content Team Needs A Publicity Strategy
Publicity is one of the most widely ignored sides of the content marketing industry. Here's why it should be part of your content strategy.

Alexander Lewis
Sep 24, 20247 min read


Turn 100 Decisions Into One: Uncover Life’s Waterfall Habits
“What would this look like if it was easy?” - Tim Ferriss Four weeks ago, I changed the way I think about fitness. I’ve seen more health...

Alexander Lewis
Sep 17, 20245 min read


Transcript Fatigue Was The Worst Part of Ghostwriting. Then I Bought a Kindle
Last year I officially pivoted my copywriting business to executive ghostwriting . The change happened organically at first. My projects...

Alexander Lewis
Sep 6, 20242 min read


Create Your Own Momentum
A few months ago, my client had their first taste of internet virality. One of the stories we wrote together took off on LinkedIn. The...

Alexander Lewis
Sep 5, 20243 min read


The Best Career Habit Is Writing Online
Anyone can be creative when inspiration lights a fire in their soul. It’s easy to write on deadline. What’s rare is the person who...

Alexander Lewis
Aug 25, 20243 min read


Strategy Journaling: How To Know What You Think
Stop thinking with your brain. Start thinking with a pen. Some of the most famous leaders in history were writers. People like Buffett,...

Alexander Lewis
Aug 16, 20245 min read
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