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Read my latest articles on Executive-Led Marketing, entrepreneurship, and the craft of writing
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How to Freelance for a Decade (and Still Love It)
Your first two years in business are a bad forward indicator of your long-term potential as a solo writer. Instead, play the long game.

Alexander Lewis
Feb 11, 20256 min read


How to Get Everything You Want From Your Social Media Break
I took a one-year break from social media. Here's how to make the most of your time away.

Alexander Lewis
Dec 2, 20248 min read


Your Content Team Needs A Publicity Strategy
Publicity is one of the most widely ignored sides of the content marketing industry. Here's why it should be part of your content strategy.

Alexander Lewis
Sep 24, 20247 min read


Turn 100 Decisions Into One: Uncover Life’s Waterfall Habits
“What would this look like if it was easy?” - Tim Ferriss Four weeks ago, I changed the way I think about fitness. I’ve seen more health...

Alexander Lewis
Sep 17, 20245 min read


Transcript Fatigue Was The Worst Part of Ghostwriting. Then I Bought a Kindle
Last year I officially pivoted my copywriting business to executive ghostwriting . The change happened organically at first. My projects...

Alexander Lewis
Sep 6, 20242 min read


Create Your Own Momentum
A few months ago, my client had their first taste of internet virality. One of the stories we wrote together took off on LinkedIn. The...

Alexander Lewis
Sep 5, 20243 min read
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