top of page
Search

The Ultimate Competitive Edge: Your Reputation


Ace and King cards at poker table

Time is the friend of good writers.


This week, I received three passive leads from three different places:


  • A guest article I wrote two years ago

  • SEO from a landing page I made last year

  • A referral from someone I helped get started as a freelancer years ago


On their own, each one of these inquiries sounds like a chance encounter. There's nothing predictable about them. Call it serendipity.


But it's not chance or luck or even unpredictable, in the broad sense. This is how my business has operated for years.


With enough time, seemingly "chance" encounters prove nonrandom.


I do effectively no cold outreach. I don't have a strict publishing schedule. I run zero ads.


My marketing strategy is to write quality articles for myself when I have something interesting to say and to do great work for clients.


This points to one of the simplest and most underrated truths about building any service business. Over the long term, if you are reliable and publish quality work, then you will become a magnet for good opportunities.


Opportunity is the natural outcome of fostering a good reputation.

2 Comments


I've finally stumbled upon a gaming platform https://1wincasino.ai/ that meets all my needs! What truly makes a difference is the incredibly fast loading time, which I haven't experienced on other platforms. The interface couldn't be more user-friendly. And the games? There's a huge variety to cater to every gaming preference. I've spent countless hours indulging in them. The whole experience is smooth and seamless, any gaming fan would appreciate it. Don't just take my word for it, see for yourself here. You're in for a treat!

Like

Hello everyone, friends! I have recently found a great gambling site that I have never seen before in my whole life - play club casino ! I sincerely recommend you to visit this site, because you will get a lot of positive emotions from the game, and you can win real money! Good luck, I wish you big wins.

Like

Build a career you love as a writer.

Subscribe to The Craft and Business of Writing newsletter.

Alexander Lewis headshot.jpg
Artboard – 1.jpg

Write better copy, faster.

$14  $15

11 Copywriting Secrets You Can't Afford to Miss

Thanks for submitting!

bottom of page