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3 SaaS Blog Distribution Tactics Most of Your Competitors Aren’t Using

Updated: Apr 21, 2020

Everybody loves some peace and quiet.

Unless, of course, that silence takes place on your blog.

Before you crush your spacebar with your forehead and bemoan the fact that no one is reading your great ideas, consider trying some of these unconventional SaaS blog distribution tactics.

One of these may be the nudge you need to finally achieve a little traction:

1. Manual distribution

Seth Godin famously suggests that when you create something new, you should try to sell it directly to 10 people:

“Find ten people. Ten people who trust you… If they love [your product], they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three).”

The same practice can apply to promoting your blog.

Think of 10 people who could clearly benefit from the advice in your most recent blog post.

Direct message or email your blog to them.

Don’t give them a call to action or instructions about what they must do with your article. Simply tell each reader that you knew they were interested in the subject and that you wanted to personally make sure they saw the post.

If your article resonates with some of all your chosen readers, the ideas and content will spread organically, as Godin proposed.

What happens next is a complete mystery.

The readers may share it across their social feeds or quote you in their next article. Maybe they’ll even direct message it to some of their friends, continuing the personal trend you started.

The key is to write an article so good and so helpful to this core group of readers that each of them becomes natural evangelists, spreading the news about your writing and ideas.

2. Use Chrome extensions for fast distribution

As the previous point subtly alludes, a lot of blog distribution comes down to slow, personalized manual effort.

Fortunately, you can still find some shortcuts. One such shortcut comes in the form of Chrome extensions that help you quickly broadcast your latest post to a wider audience.